Agency Analytics: the ideal data analysis tool for your SEO, SEM and Social campaigns
If you are a manager or decision-maker of a business, you need to monitor the evolution of key performance indicators for a project. You need to do this regularly in order to readjust your marketing campaigns for the best results. On the other hand, the more campaigns you have to analyze, the more difficult it becomes to retain the most important information. You waste a lot of time logging into your tools and you have to remember the most relevant information for each acquisition channel, for example, SEO, paid search, social networks and email marketing.
To make it easier for you, Webit invites you to explore Agency Analytics, the data analysis tool that will save you time and help you make strategic decisions for your business.
Agency Analytics for SEO
Track the positioning of your site on the main search engines (Google, Bing and Yahoo) at any time and for the desired period. In addition, one of the interesting features allows you to know your position for a keyword on the location of a particular city.
Agency Analytics also offers you other interesting options for your SEO campaigns by showing you the positioning of your site in the mobile index. In addition, you can analyze the SEO of your local listings by learning which keywords are bringing you traffic.
The tool is powerful for managing backlinks, it lets you know at all times which sites have linked you. But also knowing what the type of link is (Follow or NoFollow), whether the link is of the image or text type as well as the anchor and the notoriety of the domain name.
To go further with SEO, you can connect the tool to Search console and Google my business, this will allow you to centralize all your data in one place.
Finally, the Audit function is very useful if you are looking to find factors that can block the SEO of your website. Start a scan and you will get a list of problems and errors to correct.
Connect Agency Analytics with Google Analytics
One of the main advantages of this tool is to centralize all important statistics in one place. So you can connect Google Analytics in Agency in order to create powerful dashboards that will tell you in summary what the state of your campaigns is.
So you will find all of the best-known Analytics features such as acquisition channels, audiences, conversions, pages and events in one place. In addition, you will have access to the main indicators such as the number of sessions, page views, bounce rate and keywords.
Import all advertising campaigns into the platform.
With Agency Analytics you can also integrate all your paid media campaigns like Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads. By opting for this tactic, you will centralize your campaign information in a single tool. No need to connect to all your advertising platforms to go around statistics and monitor the performance of your campaigns.
If you decide to import your statistics from Google Ads, you will find, for example, the same features and information that you are already used to such as the tree structure with campaigns, ad groups, ads and keywords.
Analyze your popularity on social networks in a few clicks.
You will understand this by choosing Agency Analytics for one of the reasons mentioned above, you will have access to several interesting options for 360 marketing. One of these options is to be able to connect all your social network manager accounts in order to ” access all your data with just one click. This will allow you to track the number of Likes you have and analyze the engagement of your Facebook Pages. While retrieving the latest statistics of your tweets, Instagram or LinkedIn publications, of course, the number of views of your videos on YouTube.
What about performance reports in all of this?
The developers of Agency Analytics have thought of everything and haven’t forgotten anything. If you have not yet been convinced by this tool, you should know that it is also possible to create automated performance reports and receive them by email.