PAY-PER-CLICK OTTAWA

PPC management ottawa

Get More Website Traffic with Our Fully Managed and Advanced PPC Services

Showing ads on Google will drive more customers and sales for your business. We ensure that we achieve the goals we have discussed with you. With good Google Ads management, the income from serving ads will exceed the advertising spend… Whether you’re an E-Commerce Store wanting to grow revenue with a positive ROI, a B2B company that needs leads now or a service-based business that relies on PPC for your business to survive, we can help you grow. We strive to increase your traffic, your visibility, your turnover and revenue.

Get More Website Traffic with Our Fully Managed and Advanced PPC Services

Showing ads on Google will drive more customers and sales for your business. We ensure that we achieve the goals we have discussed with you. With good Google Ads management, the income from serving ads will exceed the advertising spend… Whether you’re an E-Commerce Store wanting to grow revenue with a positive ROI, a B2B company that needs leads now or a service-based business that relies on PPC for your business to survive, we can help you grow. We strive to increase your traffic, your visibility, your turnover and revenue.

Google Ads Agency Ottawa

Only those who are found well on Google can win new customers. Nowadays, companies that pursue a growth strategy and want to reach their target group on Google can no longer avoid making their offer and their services visible on Google. Optimal positioning among the search results in Google is essential, because the number of visitors already drops significantly on the second Google search results page. According to a study by sistrix99.1% of all organic clicks are in positions 1 to 10 on the Google search results page. 

If you are not on page 1 on Google for search terms in your industry, only a few potential customers will find their way to your website. Google Ads (formerly Google AdWords) can provide a remedy because your website can be placed on the first search results page by placing Google ads for selected search terms and you can thus receive relevant hits on your website. 

We specialize in helping small and medium-sized enterprises (SMEs) to be found in the best possible way using Google Ads. Through our work as a Google Ads agency or an experienced Google AdWords agency, we also make you visible on Google with search engine advertising!

PAID ADVERTISING 1
PAID ADVERTISING 3

Why you should advertise on Google

As a Google PREMIUM PARTNER and experts for Google Ads optimization, we help companies of all kinds to use their budget for search engine advertising effectively.  

Google is the most widely used search engine

If you look at the statistics of the most used search engines in Germany from 2014 to 2016, it becomes clear that Google dominates the area of ​​online search as the undisputed market leader. Google’s market share in mobile search is even higher than that of desktop search, with a market share of 98.16% as measured in May 2016.

Better performance

Showing ads on Google will drive more customers and sales for your business. We ensure that we achieve the goals we have discussed with you. With good Google Ads management, the income from serving ads will exceed the advertising spend. Professional advice and constant optimization are the framework for profitable advertisements. 

We know which performance values we have to orient ourselves by so that campaigns achieve the best possible performance. We also know the various forms of advertising and channels such as Google search, the Google Display Network, remarketing, Google Shopping and mobile advertisements and can assess the effectiveness of a campaign by measuring orders, contact requests and calls. We, as experienced Google Ads experts,

The Internet is the No. 1 research medium

Have you ever asked yourself which medium your potential customers use to research service providers and products? 64% of Germans use the Internet as a medium, according to a result of the AWA Allensbacher market and advertising medium analysis from 2014. For the first time, the Internet is in first place as a research medium, ahead of all other media.

According to a Bitkom study from May 2016 , 47% of Internet users find out about products and prices on the websites of providers before making a purchase decision. The numbers make it clear how important it is nowadays to be found on the net with your own website. The search engine Google has developed into the doorman of the internet business.

There are no clicks on page 2 on Google

Only those who are found well on Google can win new customers. Nowadays, companies that pursue a growth strategy and want to reach their target group on Google can no longer avoid making their offer and their services visible on Google. Optimal positioning among the search results in Google is essential, because the number of visitors already drops significantly on the second Google search results page. According to a study by sistrix99.1% of all organic clicks are in positions 1 to 10 on the Google search results page. If you are not on page 1 on Google for search terms in your industry, only a few potential customers will find their way to your website. Google Ads (formerly Google AdWords) can provide a remedy because your website can be placed on the first search results page by placing Google ads for selected search terms and you can thus receive relevant hits on your website. We specialize in helping small and medium-sized enterprises (SMEs) to be found in the best possible way using Google Ads. Through our work as a Google Ads agency or an experienced Google AdWords agency, we also make you visible on Google with search engine advertising!

Let's increase your sales.

A custom Google Ads Campaign is always unique, so we want to understand your brand and your needs.

PAID ADVERTISING 5

NEED A QUOTE NOW?

Our Approach to Pay-Per-Click

Our agency has defined a complete and proven method to achieve the specific objectives of each of our clients. In order to cover all the essential points for your search engine marketing, our PPC agency in Ottawa takes into consideration the following steps:

Featured Case Studie

Since we started managing Charles Service Google AdWords campaigns, their costs (with the same volume of inquiries) have been reduced by more than 50%. Our partnership is always pleasant, uncomplicated and goal-oriented. 

+215%

Increase in Organic traffic

+145%

Increase in Conversion Rate

+915%

Return on Investment

PAID ADVERTISING 7

PPC Pricing

Having trouble deciding on an SEO package? Give us a call at 819.592.7664 and we will guide you through your decision. You can also contact us or  send us an email to contact@expresswebagency.ca.

STARTER

$350/Month

  • Montly Google Ads Budget $200 – $1000
  • Creation of accounts
  • Goal creation
  • Research and evaluation of 10 to 20 keywords
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 1 Monthly follow-up call
  • Montly Activity Report

The first month, you will be charged $300 to cover setup costs. 

INTERMEDIATE

$500/Month

  • Montly Google Ads Budget 500 – 2000$
  • Creation of accounts
  • Goal creation
  • Research and evaluation of 20 to 40 keywords
  • Landing Page 2
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 2 Monthly follow-up call
  • Bi-weekly Activity Report

The first month, you will be charged $500 to cover setup costs. 

ADVANCED

$1000/Month

  • Montly Google Ads Budget + $2000 
  • Creation of accounts
  • Google Ads + Bing
  • Goal creation
  • Research and evaluation + 40 
  • Landing Page 3
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 3 Monthly follow-up call
  • Weekly Activity Report

The first month, you will be charged $800 to cover setup costs.

Frequently Asked Questions

Have a look through some our most asked questions, if you don’t see the answer you are looking for, our live chat is always there to help.

 

The ad spaces are determined in auctions. There are several factors that could prevent you from finding your advertisement on Google:

  • Bids that are too low can mean that competitors outbid you and you (at this auction) do not receive an ad space.
  • If you have already searched for your ads several times but have not clicked them, Google could classify the ad as irrelevant to you and generally no longer show the ad in your searches.

In order to reliably check your success, we therefore advise you to analyze your campaign directly in your Google account, where the relevant key figures such as clicks and impressions are located.

 

Google Ads are used by people or companies who want to advertise a service, a product or the like. The advantage of Google Ads is the low scatter loss, since the ads are controlled by keywords. In addition, you benefit from the usage behavior of Internet users. Nowadays, Google is a kind of "gateway to the Internet": Many users have Google as their homepage or use Google to go directly to their destination via the search engine. It is not for nothing that Google has a market share of 94.52% in Germany. If a user is looking for something in your topic segment, you will achieve at least visibility with potential customers - with Google Ads costs are only incurred when a potential customer really clicks on your ad.

 

Google Ads ads appear above and below the regular search results on Google. You can also use Google Ads to place advertisements on YouTube and Google Shopping, as well as websites that are listed in the  Google Display Network  .

 

The employees of a Google Ads agency are specialists in all matters relating to Google advertising. They have the maximum amount of know-how (including through Google training courses) and are continuously involved with the campaigns entrusted to you. Beginners' mistakes can be avoided directly by preparing and supervising your campaign by specialists, so that permanent ads optimization takes place in your interests. If there are discrepancies or the campaign does not run as desired, the ads agencies (in consultation with the customer) intervene directly and correct the errors.

 

The ad spaces are determined in an auction. The places are allocated according to the ad rank. This is made up of, among other things, the bid,   the keyword's quality factor and the ad extensions used. An  optimization of your campaign , e.g. B. from a professional Google Ads agency such as Heise RegioConcept, can greatly improve your positioning.

 

Google Ads campaigns have several advantages that cannot be neglected:
If people do not click on your ad on Google, they will be seen, but you still don't have to pay anything - you only incur costs when the ad is clicked. With a well-optimized Google Ads campaign, you can “address” a precise target group and also receive precise key figures on how the campaign is going. Using these numbers (impressions, clicks ...) you can measure and optimize the success of your campaign at any time. In addition, you have the option of adapting your ads at any time to B. Promote seasonal products.

 

In principle, it is possible to run Google Ads campaigns worldwide. Our Google Ads agency specializes in German-speaking countries (Germany, Austria, Switzerland). However, we are happy to set up your campaigns across Europe or worldwide if required. Please do not hesitate to contact us if necessary. The alignment options with Google Ads are diverse: We can run campaigns at state level, large areas, zip code areas or within a radius of e.g. B. Switch 20 km around your company location. Of course, there is the option of targeting a specific city such as Ottawa, Toronto, Montreal, Vancouver, Edmonton, etc. 

Like what you see ? Give us a shout to discuss your objectives.

Work with Us!

Use the form below to contact us. We look forward to learning more about you, your organization, and how we can help you achieve even greater success.

PAID ADVERTISING 5

NEED A QUOTE NOW?