PPC management ottawa

Get More Website Traffic with Our Fully Managed and Advanced PPC Services

Showing ads on Google will drive more customers and sales for your business. We ensure that we achieve the goals we have discussed with you. With good Google Ads management, the income from serving ads will exceed the advertising spend… Whether you’re an E-Commerce Store wanting to grow revenue with a positive ROI, a B2B company that needs leads now or a service-based business that relies on PPC for your business to survive, we can help you grow. We strive to increase your traffic, your visibility, your turnover and revenue.

Google Ads Agency Ottawa

Are you looking for a way to get your website noticed on Google? Pay-per-click (PPC) advertising is an effective and cost-efficient way to do just that. At Web Design Ottawa, we specialize in helping small and medium-sized businesses get the most out of their PPC campaigns. Our team of experienced professionals will work with you to create an effective strategy that meets your goals and budget.

With PPC, you can target specific keywords and phrases related to your business so that when people search for those terms, your ad will appear in the search results. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website and generate leads. We understand that every business is unique and has different needs when it comes to PPC advertising. That’s why we take the time to get to know you and your business before creating a customized plan tailored specifically for you.

We’ll help you identify the best keywords for targeting potential customers, optimize your ads for maximum visibility and performance, track results in real time, and make adjustments as needed. With our help, you can get the most out of your PPC campaigns and start seeing results quickly.


Our Approach to PPC

Our agency has defined a complete and proven method to achieve the specific objectives of each of our clients. In order to cover all the essential points for your search engine marketing, our PPC agency takes into consideration the following steps:


Discovery And Analysis

An intelligent and structured structure of every Google Ads account is a crucial aspect in relation to the success of Google Ads advertising campaigns, which unfortunately many companies neglect. This is the only way to keep an eye on budgets and optimization potential and make full use of them. As a result of our Google Ads account analysis, we check your accounts in terms of their structure and efficiency. We also optimize these regularly at your request.


Keyword Research

An intensive market and competition analysis are followed by keyword research, with the help of which we expand and differentiate your keyword portfolio with new potential keywords. A comprehensive keyword portfolio is a basis for a successful Google Ads campaign. Here we make sure that your campaigns are geared towards relevant keywords and the right target group in order to minimize wastage and avoidable costs from unwanted clicks.


Campaign Setup

Before you upload your AdWords campaigns, our Google Ads expert will show you the ads that have been written and ask you if you want to make any changes. Although we are a recognized online advertising agency, you know your industry better than we do. It is therefore important that you can validate the message that will be broadcast, the keywords on which we are going to make you appear, as well as the way in which we will achieve the set objectives.


Monthly Reports

With monthly reports, see how your campaign is performing and what the exact ROI is for your campaign. Don’t be fooled by click-through rates, we want are more customers buying from you. Obtain data that will allow you to better understand your customers’ decisions.


Campaign Support

As part of search engine advertising (SEA – Search Engine Advertising), we as a Google Ads agency take care of your campaigns. We make sure that your Google Ads advertising budget is used wisely and that the highest possible success rate is achieved. Based on the current events in your market segment, we as Google Ads experts ensure a continuously high standard of optimization of your campaigns.

PPC Pricing



  • Monthly Google Ads Budget under $1000
  • Creation of accounts
  • Goal creation
  • Research and evaluation of 10 to 20 keywords
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 1 Monthly follow-up call
  • Montly Activity Report

The first month, you will be charged $300 to cover setup costs. 



  • Monthly Google Ads Budget under 5000$
  • Creation of accounts
  • Goal creation
  • Research and evaluation of 20 to 40 keywords
  • Landing Page 2
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 2 Monthly follow-up call
  • Bi-weekly Activity Report

The first month, you will be charged $500 to cover setup costs. 



  • Monthly Google Ads Budget under $10000
  • Creation of accounts
  • Google Ads + Bing
  • Goal creation
  • Research and evaluation + 40 
  • Landing Page 3
  • Google analytics
  • Lead tracking
  • Advertising retargeting
  • Local targeting
  • 3 Monthly follow-up call
  • Weekly Activity Report

The first month, you will be charged $800 to cover setup costs.

Featured Case Studie

Since we started managing Charles Service Google AdWords campaigns, their costs (with the same volume of inquiries) have been reduced by more than 50%. Our partnership is always pleasant, uncomplicated and goal-oriented. 


Increase in Organic traffic


Increase in Conversion Rate


Return on Investment


Frequently Asked Questions


The ad spaces are determined in auctions. There are several factors that could prevent you from finding your advertisement on Google:

  • Bids that are too low can mean that competitors outbid you and you (at this auction) do not receive an ad space.
  • If you have already searched for your ads several times but have not clicked them, Google could classify the ad as irrelevant to you and generally no longer show the ad in your searches.

In order to reliably check your success, we therefore advise you to analyze your campaign directly in your Google account, where the relevant key figures such as clicks and impressions are located.


Google Ads are used by people or companies who want to advertise a service, a product or the like. The advantage of Google Ads is the low scatter loss, since the ads are controlled by keywords. In addition, you benefit from the usage behavior of Internet users. Nowadays, Google is a kind of "gateway to the Internet": Many users have Google as their homepage or use Google to go directly to their destination via the search engine. It is not for nothing that Google has a market share of 94.52% in Germany. If a user is looking for something in your topic segment, you will achieve at least visibility with potential customers - with Google Ads costs are only incurred when a potential customer really clicks on your ad.


Google Ads ads appear above and below the regular search results on Google. You can also use Google Ads to place advertisements on YouTube and Google Shopping, as well as websites that are listed in the  Google Display Network  .


The employees of a Google Ads agency are specialists in all matters relating to Google advertising. They have the maximum amount of know-how (including through Google training courses) and are continuously involved with the campaigns entrusted to you. Beginners' mistakes can be avoided directly by preparing and supervising your campaign by specialists, so that permanent ads optimization takes place in your interests. If there are discrepancies or the campaign does not run as desired, the ads agencies (in consultation with the customer) intervene directly and correct the errors.


The ad spaces are determined in an auction. The places are allocated according to the ad rank. This is made up of, among other things, the bid,   the keyword's quality factor and the ad extensions used. An  optimization of your campaign , e.g. B. from a professional Google Ads agency such as Heise RegioConcept, can greatly improve your positioning.


Google Ads campaigns have several advantages that cannot be neglected:
If people do not click on your ad on Google, they will be seen, but you still don't have to pay anything - you only incur costs when the ad is clicked. With a well-optimized Google Ads campaign, you can “address” a precise target group and also receive precise key figures on how the campaign is going. Using these numbers (impressions, clicks ...) you can measure and optimize the success of your campaign at any time. In addition, you have the option of adapting your ads at any time to B. Promote seasonal products.


In principle, it is possible to run Google Ads campaigns worldwide. Our Google Ads agency specializes in German-speaking countries (Germany, Austria, Switzerland). However, we are happy to set up your campaigns across Europe or worldwide if required. Please do not hesitate to contact us if necessary. The alignment options with Google Ads are diverse: We can run campaigns at state level, large areas, zip code areas or within a radius of e.g. B. Switch 20 km around your company location. Of course, there is the option of targeting a specific city such as Ottawa, Toronto, Montreal, Vancouver, Edmonton, etc. 

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