PPC management ottawa

Get More Website Traffic With Our Fully Managed and Advanced PPC Services

Google Ads can be a great way to drive more customers and sales for your business. We understand the importance of achieving the goals you have set for us. We strive to ensure that your income from serving ads will exceed the advertising spend so that you can get the most out of your investment. Whether you’re an E-Commerce Store looking to increase revenue with a positive ROI, a B2B company needing leads now, or a service-based business that relies on PPC for success, we are here to help you grow. Our goal is to increase your traffic, visibility, turnover, and revenue. We take pride in our approach to PPC and are confident that our services will help you achieve your desired results. Contact us today to learn more about how we can help you succeed!

Google Ads Agency Ottawa

Are you looking for a way to get your website noticed on Google? Pay-per-click (PPC) advertising is an effective and cost-efficient way to do just that. At Web Design Ottawa, we specialize in helping small and medium-sized businesses get the most out of their PPC campaigns. Our experienced professionals will work with you to create an effective strategy that meets your goals and budget.

With PPC, you can target specific keywords and phrases related to your business so that your ad will appear in the search results when people search for those terms. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website and generate leads. We understand that every business is unique and has different needs regarding PPC advertising. That’s why we take the time to get to know you and your business before creating a customized plan tailored specifically for you.

We’ll help you identify the best keywords for targeting potential customers, optimize your ads for maximum visibility and performance, track real-time results, and make adjustments as needed. With our help, you can get the most out of your PPC campaigns and start seeing results quickly.


Our Approach to PPC

Our agency has defined a complete and proven method to achieve the specific objectives of each of our clients. To cover all the essential points for your search engine marketing, our PPC agency takes into consideration the following steps:


Discovery And Analysis

At the start of any PPC campaign, we begin with a thorough discovery and analysis process. We look at your current campaigns, website analytics, and other data sources to understand your business goals and objectives. We then use this information to create an effective strategy for achieving those goals.


Keyword Research

Once we have identified your goals, we move on to keyword research and selection. We use various tools to identify the most relevant and profitable keywords for your campaigns. We also consider search volume, competition, and other factors to ensure that we target the right keywords for your business.


Ad Copywriting And Testing

Once we have identified the best keywords for your campaigns, we move on to ad copywriting and testing. Our experienced copywriters will craft compelling ad copy that resonates with your target audience. We also test different versions of the ads to ensure that we are optimizing for the best results.


Campaign Management And Optimization

Once the campaigns are up and running, we monitor and optimize them on an ongoing basis. We use various tools to track performance and make adjustments as needed. This ensures that your campaigns are always performing at their best.


Reporting And Analysis

Finally, we provide detailed reporting and analysis to help you understand the performance of your campaigns. We use this information to identify areas for improvement and make adjustments as needed.

At the end of each month, we provide a comprehensive report outlining your campaigns’ performance. This report includes metrics such as impressions, clicks, cost per click, and conversions. We also provide insights into how your campaigns perform compared to industry benchmarks. With this information, you can make informed decisions about where to invest your budget for maximum ROI. We also offer ongoing support and advice to ensure that your campaigns always perform at their best.

PPC Pricing



    • Monthly Google Ads Budget under $1000
    • Creation of accounts
    • Goal creation
    • Research and evaluation of 10 to 20 keywords
    • Google Analytics
    • Lead tracking
    • Advertising retargeting
    • Local Targeting
    • 1 Monthly follow-up call
    • Monthly Activity Report

For the first month, you will be charged $300 to cover setup costs. 



    • Monthly Google Ads Budget under 5000$
    • Creation of accounts
    • Goal creation
    • Research and evaluation of 20 to 40 keywords
    • Landing Page 2
    • Google Analytics
    • Lead tracking
    • Advertising retargeting
    • Local Targeting
    • 2 Monthly follow-up call
    • Bi-weekly Activity Report

For the first month, you will be charged $500 to cover setup costs. 



    • Monthly Google Ads Budget under $10000
    • Creation of accounts
    • Google Ads + Bing
    • Goal creation
    • Research and evaluation + 40 
    • Landing Page 3
    • Google Analytics
    • Lead tracking
    • Advertising retargeting
    • Local Targeting
    • 3 Monthly follow-up call
    • Weekly Activity Report

For the first month, you will be charged $800 to cover setup costs.


Featured Case Studie

Since we started managing Charles Service Google AdWords campaigns, their costs (with the same volume of inquiries) have been reduced by more than 50%. Our partnership is always pleasant, uncomplicated and goal-oriented. 


Increase in Organic traffic


Increase in Conversion Rate


Return on Investment


Frequently Asked Questions

The ad spaces are determined in auctions. Several factors could prevent you from finding your advertisement on Google:

  • Bids that are too low can mean that competitors outbid you, and you (at this auction) do not receive an ad space.
  • If you have searched for your ads several times but have not clicked on them, Google could classify them as irrelevant to you and generally no longer show the advertisement in your searches.

To reliably check your success, we advise you to analyze your campaign directly in your Google account, where the relevant key figures, such as clicks and impressions, are located.

Google Ads are used by people or companies who want to advertise a service, a product or the like. The advantage of Google Ads is the low scatter loss since keywords control the ads. In addition, you benefit from the usage behaviour of Internet users. Nowadays, Google is a kind of "gateway to the Internet": Many users use Google as their homepage or go directly to their destination via the search engine. It is not for nothing that Google has a market share of 94.52% in Germany. Suppose a user is looking for something in your topic segment. In that case, you will achieve at least visibility with potential customers - with Google Ads, costs are only incurred when a potential customer clicks on your ad.
Google Ads ads appear above and below the regular search results on Google. You can also use Google Ads to place advertisements on YouTube and Google Shopping, as well as websites listed on the Google Display Network.
The employees of a Google Ads agency are specialists in all matters relating to Google advertising. They have the maximum know-how (including through Google training courses) and are continuously involved with the campaigns entrusted to you. Beginners' mistakes can be avoided directly by preparing and supervising your campaign by specialists so that permanent ads optimization takes place in your interests. If there are discrepancies or the campaign does not run as desired, the ads agencies (in consultation with the customer) intervene directly and correct the errors.
The ad spaces are determined in an auction. The places are allocated according to the ad rank. This is made up of, among other things, the bid, the keyword's quality factor and the ad extensions used. Optimizing your campaign, e.g. B. from a professional Google Ads agency such as Heise RegioConcept, can greatly improve your positioning.
Google Ads campaigns have several advantages that cannot be neglected: If people do not click on your ad on Google, they will be seen, but you still don't have to pay anything - you only incur costs when the ad is clicked. With a well-optimized Google Ads campaign, you can "address" a target group and receive precise key figures on how the campaign is going. Using these numbers (impressions, clicks), you can measure and optimize the success of your campaign at any time. In addition, you can adapt your ads at any time to B. Promote seasonal products.
In principle, it is possible to run Google Ads campaigns worldwide. Our Google Ads agency specializes in German-speaking countries (Germany, Austria, Switzerland). However, we can set up your campaigns across Europe or worldwide if required. Please do not hesitate to contact us if necessary. The alignment options with Google Ads are diverse: We can run campaigns at the state level, in large areas, zip code areas or within a radius of, e.g. B. Switch 20 km around your company location. Of course, targeting a specific city, such as Ottawa, Toronto, Montreal, Vancouver, Edmonton, etc., is possible.

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