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OTTAWA SEARCH
ENGINE OPTIMIZATION
Get More Website Traffic with Our Fully Managed and Advanced SEO Services
Are you receiving little or no inquiries about your website? Do your visitors come to your site primarily through the search for your company name rather than through relevant search terms? Can’t find your website? The main goal for our customers is not just to get discovered quickly by Google and Bing. We strive to increase your traffic, visibility, turnover, and revenue.
We help you generate valuable organic traffic
We are a full-service digital marketing agency that provides comprehensive SEO services to small and medium-sized businesses. Our team of experts is dedicated to helping you get the most out of your online presence by optimizing your website for search engine rankings.
At Express Web Agency, we understand how important it is for businesses to be visible on the internet. That’s why we offer a range of SEO services tailored to meet each client’s needs. Our team will work with you to develop an effective SEO strategy that will help increase your visibility on search engines like Google, Bing, and Yahoo. We will also provide ongoing support and advice so that you can stay ahead of the competition and maximize your online presence.
Our team has extensive experience developing successful SEO campaigns for clients across various industries. We use advanced techniques such as keyword research, content optimization, link building, and more to ensure that your website ranks high on search engine results pages (SERPs). We also keep up-to-date with the latest trends and algorithms to ensure that your website is always up-to-date and optimized for the best possible results.
Contact us today if you’re looking for an experienced web design company in Ottawa to help you with your SEO needs. Our team of experts will work with you to develop a comprehensive SEO strategy to help you get the most out of your online presence.
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Our Approach to SEO
Our agency has defined a complete and proven method to achieve the specific objectives of each of our clients. To cover all the essential points for your search engine optimization, our SEO agency in Ottawa takes into consideration the following steps:
01
Website Audit
The SEO audit objective is to have the technical aspect, On-page, and link-building audit of your website examined by our SEO audit expert.
We perform a complete SEO analysis of your site by analyzing more than 20 criteria influencing your ranking in organic search results.
Each point analyzed is then accompanied by explanations to enable you to understand how it affects your SEO and, therefore, the natural referencing of your website.
Our SEO experts then sort all the SEO points to optimize according to their degree of importance (high, medium, low priority) to allow you to choose what you want to improve on your website. Once you have seen the results of the SEO analysis, we correct the identified SEO errors limiting your SEO.
02
Keyword Research
Keywords are the backbone of your SEO strategy, so you’d have nothing to work with without them. This is the primary step and will help dictate how we move forward throughout the rest of our SEO process.
We begin every SEO campaign with keyword research and analysis because we know it’s essential to build a successful SEO plan. People actively search for keywords when they look online, and our experts will help you determine which keywords are worth optimizing your website for so that you can increase your chances of being seen by the customers you want to attract.
Once these keywords are identified, our SEO experts optimize your website so that each relevant keyword is highlighted independently. This process facilitates access to the information you want your prospect’s client to find through Google.
03
Content & Website Optimization
Following the analysis of the best keywords for your industry and your competitors, we will ensure that the keywords are placed optimally throughout your website so that search engines better understand your site content.
In addition to “on-page” optimizations, we will ensure that your site can “talk” optimally with search engines by setting up various tools such as Google Search Console, Robots.txt and sitemaps. XML.
04
Link Building
Link acquisition is one of the most effective ways to increase a website’s natural position on Google. Our SEO agency gets you quality links from relevant websites such as government institutions, reputable blogs, and professional directories, or even by working on your social networks. In Google’s eyes, these links are a testament to the quality and reliability of your website, which increases your chances of gaining positions on the results page.
05
Reporting & Optimization
Custom projects like the ones we develop for our clients are unique because every client and site has special requirements, audience and expectations. Every month we will send you reports for everything we did in total transparency so you are sure your investment is working for you.
SEO Pricing OTTAWA
Do you need help deciding on an SEO package? Contact us at 819.592.7664, and we will guide you through your decision.
SEO JUMPSTART
$500/Month
- Website Audit
- Custom SEO Strategy
- Keyword Research
- On-Page SEO
BRONZE PACKAGE
$1000/Month
- Website Audit
- Custom SEO Strategy
- Competitor Research / Monitoring
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Monthly Reporting
SILVER PACKAGE
$2500/Month
- Website Audit
- Custom SEO Strategy
- Competitor Research / Monitoring
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Monthly Reporting
GOLD PACKAGE
$3500/Month
- Website Audit
- Custom SEO Strategy
- Competitor Research / Monitoring
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Monthly Reporting
*Price is based on a 10-page website. Additional pages are $100 each.
Featured Case Studie
Once we redesigned and fixed all SEO problems, GRAUTO’s organic traffic has consistently grown month after month.
- To achieve that, we targeted low-competitive keywords to rank faster and generate more organic traffic.
+215%
Increase in
Organic traffic
+145%
Increase in
Conversion Rate
+915%
Return on
Investment
Frequently Asked Questions
SEO or natural referencing is the set of techniques allowing a website to appear in a search engine (e.g. Google) without paying for this search engine. The intervention of the SEO agency is at three levels: the site's technical aspect, the content's optimisation and obtaining inbound links.
Numerous studies have been conducted on the effectiveness of implementing an SEO strategy to acquire traffic and show that 70% of clicked search results are organic. Also, 75% of Internet users who use Google do not go further than the first page. Having an SEO strategy in place allows you to be visible to more Internet users and gain more traffic to your website.
Our SEO agency in Ottawa can assist you in your traffic acquisition strategy to help you boost your sales or your number of contacts. We are so convinced of the quality of our services that we depend solely on our SEO efforts and word of mouth from clients who recommend our services.
We strongly encourage our clients to participate in the reflection and implementation of their SEO strategy, even if you are dealing with an SEO agency such as ours. However, you only have to participate in your natural referencing strategy performance if you have the time or the inclination. Still, you can ask us your questions at any time.
Whether you want to participate in your organic SEO strategy to learn new things or save money, our SEO experts will be happy to support you by answering your questions and reviewing your work, your team, or even yours. Entrust certain tasks. Our SEO agency in Ottawa has set itself the goal of making the web accessible to everyone by offering exclusive tips on its blog.
The more questions you ask us, the more you will be able to measure the quality of our work and appreciate the improvement in your SEO and the increase in your traffic. We are part of the same team!
We use advanced SEO tools that collect much information about our client's SEO competitors and their industry. We can thus monitor your positioning on Google (or any other search engine) daily in any region of the world and take appropriate measures to improve your local or international SEO.
Our SEO experts will send you performance reports regularly. You can contact our SEO team in Ottawa at any time for additional information and thus monitor the evolution of your SEO at all times.
If a new competitor appears, we will quickly find out and inform you by presenting you with a suitable organic SEO strategy to maintain your positioning or improve it on the queries you target. We use the same tools for you that we use for our SEO agency.
The time to obtain SEO results can vary depending on the competition for the chosen keyword or the website's age. A period of 4 to 6 months is generally necessary to obtain significant results (e.g. appearance on the 1st page for a chosen keyword).
In SEO, the time it takes to get results depends on many factors. Indeed, you must take into account the keywords on which you want to position yourself, their level of competition, your current natural referencing, the actions carried out by those who already occupy the first page of Google, the quality of your website and the SEO efforts that you are willing to provide.
As a rule of thumb, it is common to say that the first SEO results start showing between 3 and 6 months. On the other hand, it is often possible to see results sooner if the efforts are consistent with the level of competition (some industries and keywords are more competitive than others).
As you have certainly read everywhere on our site, EWA is an SEO agency in Ottawa that has made the choice not to have a seller, which means that we had better get results quickly if we want to keep our customers.
The SEO price for optimizing your website will depend on how quickly you want to get results. Thanks to our years of experience, we have created 3 SEO packages, allowing you to know exactly what actions are taken for the amount you will pay.
Unlike Google advertising, SEO gives you “free visibility” on search engines. Well positioned, your website will become an important asset of your business which will be a source of visitors, prospects, customers and, more generally, profit in the medium term.
- ADDITIONAL REVENUES
Our clients typically realize a return on investment within 3-6 months of starting our efforts.
- INCREASE IN VISITS
We optimize your site for the keywords with the most requests to increase your traffic dramatically.
- LOW INVESTMENT
Our approach is designed for SMEs, so it is essential to offer you an affordable service adapted to your reality.
No SEO agency or SEO specialist can guarantee you results. Although we know Google’s ranking criteria, it is not possible to ensure accurate results as we have no control over the daily updates made by search engine bots.
On the other hand, we guarantee that we will put in place the best practices and SEO strategies without any manipulation that could penalize your natural referencing. We make sure to follow the guidelines and best practices given by Google.
The inbound and outbound link strategy influences your positioning to make your site more credible in the eyes of Google and Internet users. This optimization technique will affect your “on-page SEO” natural referencing and the “off-page SEO”. There are a ton of backlinks on the web, but their influence and authority are not equal.
The importance of being accompanied in this process will allow you to have quality links at the expense of links that search engines deem “toxic”. However, our team believes in work that requires medium and long-term investments. Results may change from quarter to quarter. This is why we communicate with our clients as needed to explain the status of their situation.
The most effective way to gain quality connections is to research influencers (people, companies, blogs) related to your industry. The goal is to forge a relationship with them to offer a “win-win” exchange in complete transparency. As a recognized SEO agency in Ottawa and Canada, we benefit from a large network of influential sites in different industries. As new sites gain authority daily, our SEO specialist in charge of your strategy will be in constant contact with varying blogging communities. It will be able to promote your business to its audience and attract some of it to your website so that they can discover your products and services.
It is important to know that each SEO agency has its methods and values regarding link research. For example, an SEO agency can perfectly offer you links that belong to its network of websites, all hosted on the same server (so they are not natural) and decide to remove them if you choose to do business with another SEO agency. This way of doing things is unethical, but some SEO specialists still practise it in Ottawa and elsewhere. At EXPRESS WEB AGENCY, we promote ethical and transparent ways of building client relationships. At the end of each month, the list of acquired links and their domain authority will be communicated to you.
Free SEO is search engine optimization, while Paid SEO is search engine advertising. If you choose paid search, you use search engine's advertising platforms such as Google Ads or Bing Ads. In this case, you decide to pay for traffic. Indeed, to be first on the search engines with advertising, you must pay to appear on the chosen keywords. Even if you are first on the terms of your choice, the amount of traffic you can acquire will be limited by your budget.
Conversely, SEO is known as free SEO because once your site is in the top positions, you can get 1 or 1,000 visits per month without paying for that traffic. EXPRESS WEB AGENCY is an SEO agency specialising in online advertising (Google Ads, Facebook Ads, etc.). We can offer you a package that includes both an SEO strategy and web advertising.
We know you’re busy running your business, so our SEO team has made getting started as easy as possible.
- Contact us for a free consultation.
- We’ll have a quick chat (over the phone or in person) and discuss your SEO investment & we will send you a brief questionnaire. This generally takes about 15 minutes to fill out, and once it’s done, we will take over and handle every aspect of your SEO, so you can return to running your business.
Sometimes a customer is not satisfied with the performance of their current website. At a pre-meeting, we will analyze current performance data. You can also get a free online audit to assess your website performance.
Subsequently, we can communicate to the customer a list of recommendations for redesigning his website. A submission will be sent to you at the end of the process to move forward with any upcoming changes to your site. Once accepted, we can proceed with the redesign and SEO work. Know that it is possible to do quality work without necessarily erasing the job done beforehand. Adjustments can help straighten things out.
Here is a summary list of the services of our digital marketing agency:
Search Engine Optimization(SEO)
Feel free to contact us. We look forward to learning more about you, your business, and how our agency can help you achieve even greater success.
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