5 MISTAKES TO AVOID WHEN DESIGNING A WEBSITE
For an entrepreneur looking to market their products, owning a unique and compelling website is no longer an option. It’s an effective way to attract new customers.
Many small business owners design their own websites to save money and have more control over the project. Unfortunately, sometimes they don’t really understand the concepts of good web design, leading to a website that will never deliver the results they want. Indeed, a poor quality website will put off many Internet users who will sometimes have a negative idea of the company.
In an attempt to remedy this situation, here are 5 mistakes to avoid when designing a website.
1. A DEFICIENT SEO
Ranking well in search results does not happen by accident. Whereas the original recipe once consisted of judicious use of keywords, optimization of meta descriptions, title tags and links, the criteria are now much more complex and varied.
- CORRECT THE SHOT BY TARGETING LONG-DRAG KEYWORDS
Long tail keywords are a big trend in web user queries. They are an approach based on a more familiar level of language and natural sentence formulations.
By targeting these types of keywords when designing a website, it can be easier to rank favorably on search engines. In addition, these have the potential to reach consumers who are at crucial stages of a buying process, thereby increasing conversion rates. For example, it is easier to position yourself on “website creation agency in Montreal” (= long tail) than on “web design” (= generic term).
- THE NECESSITY TO PUBLISH QUALITY CONTENT REGULARLY
A website that is not updated regularly will never succeed in building a solid relationship with potential or repeat customers.
Plus, each page also has the potential to link to your business’s service pages. This is a great way to increase traffic to a site, thereby increasing its notoriety in the eyes of Google.
2. LACK OF CALLS TO ACTION
The call to action or CTA (Call To Action) is the gateway that connects a website to a business. This important aspect influences the behavior of Internet users by guiding their navigation.
However, we must be vigilant. There is a fine line between guiding and irritating. That’s why it’s important to use concise CTA forms as well as quick-to-fill contact forms.
3. DESIGNING A SITE INCOMPATIBLE WITH MOBILE DEVICES
The increase in the use of mobile devices with different screen resolutions has created many new ways to access online content. As a result, the number of website visits from smartphones and tablets is increasing every day. This trend even seems to be accelerating.
In order to ensure instinctive navigation and easy access to your website content for everyone, care must be taken to allow users to access it from all types of devices. If this new reality is not considered, it could eliminate a large number of visits.
4. USE OF IMPERTINENT IMAGES
Photos and images are an integral part of web design and greatly influence the design aspect of a site.
That being said, many businesses inexplicably use irrelevant or low-quality images. Images that do not have sufficient resolution put off Internet users, while irrelevant images only confuse readers, making them suspect the message being transmitted.
5.TARGETING THE BAD HEARING
The same goes for its style and presentation. Some sites are very professional, some are trendy and hip, while others are fun and sparkling.
Sometimes wrongly, web designers try to offer generalist content that can be appealing to anyone. This can turn out to be a trap, however. By trying to satisfy too many types of customers, the end result will be a confusing website. Rather, identify your true target audience and speak to them.
In short, web design has several aspects that all deserve special attention. Neglecting even a single one can harm the chances of success of the website that goes live.
To make sure you are maximizing the potential of your website, please feel free to contact us.