5 reasons to invest in Google Ads in 2020
Did you know that on average, a dollar invested in a Google Ads ad earns you $ 2? It’s not in Vegas that you would see a return on your investment like this. In this article, we’ll go over the benefits that Google Ads SEO can provide to boost your small business growth.
Today, being visible on search engines allows you to capture a volume of qualified prospects in the buying process. Whether it’s on their computer at work or on their mobile at night in front of the game, your prospects search for your products and services on Google. But how do you make sure they’re finding you?
Before focusing on the advantages of a Google Ads referencing campaign for your SME’s web strategy, let’s recap the main existing ways to develop your visibility on Google:
Google Ads paid search (SEM)
Natural referencing (SEO)
By allowing you to appear in Google’s paid and “natural” results, these two acquisition channels offer complementary benefits and go well together, much like Ross and Rachel (but not like pizza and pineapple which doesn’t. have nothing to do with each other!). Indeed, the SEM (“Search Engine Marketing”) offers rapid results although dependent on an advertising investment while the SEO (“Search Engine Optimization”) is worked over time but generates qualified traffic “free” and more sustainable.
Here are 5 good reasons to launch your first Google Ads SEO campaign!
1. Immediate presence in Google results
Unlike natural referencing which requires regular efforts over time to reach its place in Google search results, Google Ads referencing allows you to position yourself instantly at the top of the page on the keywords most sought by your customers. target. Google Ads is therefore a great way to quickly generate qualified traffic to your website, especially if you are not very patient.
This characteristic of SEM makes it one of the favorite advertising tools of SMEs and young companies which must obtain immediate marketing results. In just a few clicks, Google Ads and Bing Ads allow your website to be placed in front of qualified targets and ready to consume your products and services.
2. Control of spending down to the dollar
Do you have sea urchins in your wallet? We understand you. Do not panic! Spending control is total on the Google Ads advertising platform. You decide how much you are willing to pay the most for a click on one of your ads, and how much budget you want to spend each day.
In addition, you are only billed when someone clicks on your ad: if they see it but don’t click on it, you pay nothing! Thus, no bad surprises or pre-payment. You have full control over your spending and benefit from unequivocal transparency. This freedom allows you to continuously adjust and optimize your advertising investments in order to aim for the highest return on investment. And increase your chances of buying your new barbecue at the end of the month.
3. Great flexibility in targeting
Google Ads targeting options are powerful and extremely precise. You have the option of showing your ads only to people showing a strong interest in your products and services.
The three main modes of Google Ads SEO targeting are:
- Geographic targeting
- Linguistic targeting
- Targeting by device (mobile, desktop, tablet)
- Geo targeting is an example of one of the most effective targeting options in Google Ads SEO. You have the ability to target only the countries, regions, cities, or even zip codes that interest you. Likewise, other elements such as language targeting help ensure the relevance of your Google Ads SEO campaign.
4. An easy-to-use platform
While it may seem a bit complex at first glance, Google’s Google Ads campaign management platform is actually quite intuitive. Think that Google generates 97% of its income thanks to Google Ads referencing: the search engine is therefore doing everything possible to make its platform as accessible as possible and increase the number of new users.
In a few hours of practice or with quality training (* exaggerated wink *) you will quickly be able to build a Google Ads referencing campaign structure adapted to your objectives, and target the keywords that interest you. You will have the ability to create totally personalized and targeted messages for your customers.
5. A measurable return on investment
Google Ads SEO offers the significant advantage of instantly measuring the performance of your Google Ads campaign. You are able to know precisely the impact of every dollar spent, on each of your keywords, in real time!
Whether it is to generate online sales or business opportunities (emails, forms, inbound calls, etc.), conversion tracking will allow you to know the profitability of your Google Ads referencing campaign and to continuously optimize your strategy by highlighting the most effective keywords, zones and devices.
In summary, all the characteristics of Adwords SEO (targeting, conversion tracking, accessibility) make it one of the most effective ways to develop the growth of your business. Google Ads referencing based on precise budget management and well-structured campaigns will have an immediate impact on your turnover. So what are you waiting for?
Who should I trust with my Google Ads SEO campaigns?
Do you want to get help from certified experts to structure and optimize your Google Ads SEO?
Our Google Ads and Bing Ads specialists will help you take advantage of the five benefits mentioned so that you too can take your sales to another level and grow your business. Check out our different Google Ads plans and contact us today!